Marketing Audit Figure out where you are in terms of content marketing, communications and online visibility. At the end, I will give you a short analysis based on your responses. (10 questions. Completion time approx. 2 mins.) What does your company produce / sell?Physical products.Digital products.Both physical and digital products. How often do you publish content on YouTube, Instagram, Twitter or LinkedIn?At least once a week.At least once a month.Less than once a month. Your company's business model?B2B.B2C.Both B2B and B2C. Has your company's CEO recently written an article or spoken on an external media platform?No, not in the past year.Yes, more than once in the past year.Yes, more than once in the past 6 months. How important is planning your content?Planning is everything.No planning. When it comes to content, we like to embrace spontaneity.Some of it is planned. Some of it is ad-hoc. Can you think of somebody in your company who could give a 20-minute TED Talk presentation tomorrow?Yes, definitely.Maybe.Not right now. When was the company website last updated?In the past month.Over a month ago.Over 6 months ago.Over a year ago. What's your biggest challenge with content creation?Ideation / strategy.Budget.Lack of human resources.Other. Do you have your content marketing strategy written down in a document?Yes.No, but planning on it.No, haven't thought about it until now. Pause for a moment... Can you define your company's offering in 2 words right now?Yes, it took me a moment but I have the 2 words in mind now.I'm not sure!I don't really want to because our product requires detailed explanation. Time is Up!