What does your company produce / sell?
How often do you publish content on YouTube, Instagram, Twitter or LinkedIn?
Is it possible to describe the type of content you typically share on your social media accounts?
Can you mentally picture your target audience or customer demographic right now?
Are you currently using any paid advertising or promotions on social media?
Which of these two social metrics are more important to you?
When was the company website last updated?
What's your biggest challenge with managing your content/communications?
Do you have a content calendar or schedule in place for planning your social media posts?
Pause for a moment... Can you define your company's offering in 2 words right now?
Can you define your business goal in one sentence?
