What does your company produce / sell?
How often do you publish content on YouTube, Instagram, Twitter or LinkedIn?
Your company's business model?
Has your company's CEO recently written an article or spoken on an external media platform?
How important is planning your content?
Can you think of somebody in your company who could give a 20-minute TED Talk presentation tomorrow?
When was the company website last updated?
What's your biggest challenge with content creation?
Do you have your content marketing strategy written down in a document?
Pause for a moment... Can you define your company's offering in 2 words right now?