CMO SERVICES for startup growth
Tan Lay
Startup founders in today’s world don’t need a CMO.
They just need CMO services.
About Me
writer, director, marketer
Born in South East Asia, I grew up in North West UK and currently live in Southern Finland. After studying Film Production in London, I began shooting and editing news and commercial content for local TV in Manchester. At the age of 30, I began a 3 year stint directing 25 episodes of popular teen soap Hollyoaks for Channel 4 UK.
In 2011, I moved to Helsinki and transitioned into digital marketing – creating video content through various agencies for clients such as Google Finland, S-ryhmä, Ilta Sanomat, Hard Rock Cafe, Santander and TCS Global.
In 2016 I worked with Ogilvy & Mather in Yangon creating social media marketing content for Coca-Cola, Mercedes-Benz and Unilever.
Today, I bring my 15 years experience in storytelling and audio-visual communications to help startup founders define content strategies and achieve specific marketing goals.
‘Having all the brain power in the world is useless if you can’t communicate it.’
- Warren Buffet
THE 1st THING I offer
Clarity & Authenticity
Good marketing is the truth made fascinating. Neither part can be sacrificed: we have to be authentic as well as interesting.
THE 2nd
Product Market Fit
PMF is the beginning of the journey, not the end. Sometimes it feels like cheating because we’re discovering what people want before we build it for them.
THE 3rd
Visibility & Reach
Once the product is ready we launch the visibility campaign, right? Wrong! We start sharing generously early because that’s where the most valuable information is.
FAQ
Some questions you might have.
You don’t, really. It’s 2020, you think you can do marketing yourself, and you’re probably right. Just because Mick Jagger can play the drums or the piano it doesn’t mean he should. He’s the lead singer. That’s why CMO as a Service might be a good choice for you.
It depends on your needs. You might need me to come in as an objective outsider to provide analysis on a particular situation. Or you might need
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