Welcome to my blog.

It’s called Noticing The Obvious.

There are no pictures, because the first step towards noticing the obvious is to practice reading visually-bland, text-only blog posts.

Now for the tagline:

A things becomes obvious only after it is noticed.

Why do I want to explore this? Because I think it’s fundamental to everything.

We automatically notice things that are novel. Our attention is automatically drawn to things that ‘stand out.’ But what if, once in a while, in a world full of bright lights, loud noises, and shiny buttons, I want to switch off auto-pilot and drive my attention manually (just to check how much I’m zig-zagging) ?

What if the important thing to notice is the thing I have forgotten, and it’s waiting to become obvious after I have noticed it?

Go to first blog post ➤➤